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Examine the Interior of Publishing Companies (publishing companies) The publishing company can be seen as the backbone of the writing world. Written words seemingly would not have been able to be seen without publishing companies. The publishing company provides a great service to society by publishing and displaying the work of authors. The existence of publishers is obvious, but the interior of the publishing world and its companies is unknown by many people. Publishing is known as an apprenticeship industry, which means that most of the knowledge needed by a publishing professional will be learned with hands-on experience on the job. Generally, information that is learned in one department of a company is useful throughout the publishing house, which gives professionals the opportunity to move between departments. There are many levels to a publishing company and they all have different functions. The administrative level is the first level of any company, and has many responsibilities in the functioning publishing companies. The administrative department is responsible for managing daily operations for publishing executives and management. This responsibility involves interaction with all of the employees from all of the departments, as well as interaction with authors and agents. The administrative employees are required to manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives. Advertising is another division of publishing companies. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the advertising department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that will promote sales of an individual book. Every advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements. The editorial department of a publishing house is one of the most important departments. This department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department, developing and maintaining relationships with authors, booksellers, and agents, performing general administrative duties, participating in editorial, design and marketing meetings, and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments. Another division of publishing companies is the marketing department. The marketing department has the responsibility of creating, preparing, and establishing marketing strategies and policies for each title by coordinating the efforts of the publicity, promotion, advertising, online, and sales departments. The marketing department is responsible for preparing all sales presentation materials, audio recordings, fact sheet collation, and promotions, creating and producing additional account-specific presentation materials, researching and establishing relations with new markets, and planning and maintaining sales and marketing schedules. The publisher’s office is also an important department for many publishing companies. The publishers oversee the life cycle of a title from acquisition to production, and onto the sales force. Publishers are responsible for making executive decisions for all titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company. The subsidiary rights and permissions department is also one of the most important divisions of a publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights. The daily activities for the subsidiary department include writing submission letters, sending manuscripts, proposals, and books to foreign publishers and agents, coordinating co-productions with other publishers, working with book clubs and sales for special editions, and maintaining relationships with other publishing companies. Publishing companies have many divisions, including, sales, purchasing, publicity, promotion, production, managing editorial, legal contracts Internet development, information technology, human resources, finance, art and design, and audio.

Start Sampling for Free with the Start Sampling Website If you are looking for the best in online sampling, there is one Web destination that you should know about. The websites is known simply as StartSampling.com, and it can do wonders for your cache of freebies. If you are an avid freebie hunter, this is a website that you will definitely want to keep at your freebies by placing it on your active bookmark list. You will find that this is a fun and active community that you can consult on a regular basis for the best in online freebie sampling. How Can You Become a Member of StartSampling? If you are a newbie to the world of online sampling and freebies, here is a brief primer on becoming a member of this active community. First, StartSampling is a free service—never sign up for a freebie service that asks for monetary compensation or that requires a yearly membership sign-up. All you need in order to become a member of the StartSampling community is the ability to willingly sample many fine products from some of the company's leading manufacturers. As a member of StartSampling, you will receive samples as well as participate in the site's own Frequent Tryer Miles program. The Frequent Tryer Milers program allows you to collect points. You collect these points from participating in a variety of sampling programs and taking advantage of special offers and promotions. As a reward for participating in these programs, you will receive pints and gifts for free. This is your reward for being an active member of the StartSampling community. How to Contact the StartSampling Company Directly If you find that you have questions and concerns about using StartSampling, you can contact the company directly by selecting the 'contact us' button that is located at the bottom of the StartSampling home page. However, you will probably find that most of your questions can be answered directly simply by perusing the FAQ section of the website carefully. The FAQ provides you with an extensive list of questions and answers that have been addressed and compiled by the company. What Exactly Does StartSampling Do? Many newcomers to the StartSampling community wonder if the company is a web research enterprise. In reality, StartSampling is a promotions and marketing company. They have recently managed to establish themselves as a leader in online sampling. They do this by connecting consumers directly with the right kinds of companies. As an active participant of the StartSampling community, you will have the opportunity to receive samples from companies that you did not previously recognize. Sampling also allows you to inform marketers about your specific desires and interests. This way, you will receive product and service offers that are tailored specifically to your interests. In effect, think of StartSampling as a way to make your voice heard as a consumer. Where Do the Product Samples Come From? With so many online samples coming your way, perhaps you are wondering where all the samples provided by this community come from. All the samples provided to you by StartSampling are furnished directly by the small and large companies that are working with StartSampling. These samples are provided to StartSampling because these companies believe in their products and want consumers to try them and express an honest opinion. Most companies are looking to receive consumer feedback from members of their targeted consumer group. Who is Behind the World of StartSampling? Many newcomers are curious about who is behind the scenes at StartSampling. StartSampling is a leading online company managed by small group of energetic individuals. It is a privately held organization that is growing at a rapid pace.

Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.