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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

Music copyright infringement How Does Music Copyright Infringement Affect Me? Music copyright infringement happens all around us every day, by both well meaning people downloading music from their favorite social networking site to the guy who’s reselling MP3s. To be certain, most people who commit music copyright infringement don’t realize what’s going on, and are in turn doing something very illegal and prosecutable in the United States. Copyright Infringement, as defined by Wikipedia.org states: “Copyright infringement (or copyright violation) is the unauthorized use of material that is protected by intellectual property rights law particularly the copyright in a manner that violates one of the original copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works that build upon it. The slang term bootleg (derived from the use of the shank of a boot for the purposes of smuggling) is often used to describe illicitly copied material.” We’ve all heard of ‘bootleg’ recordings – usually audio recordings taken from concerts and sold on home made cassettes or CDs and distributed (sometimes out of the trunk of a car) to anyone that will buy. Bootleg recordings have changed, however, as music copyright infringement has branched into video recordings. Music copyright infringement has exploded with the advent of the internet, and now people from all over the world are sharing every type of imaginable file – from eBooks to audio to music – and small label artists began feeling the pinch years ago. However, many new and older artists are beginning to see the beauty of the internet, and are offering their music for sale track-by-track on iTunes and other MP3 sales websites, as well as through their own band websites and MySpace pages. The internet has exploded in the possibilities it’s given up and coming musicians to become visible, while at the same time drastically increasing the number of music copyright infringement cases – some of which were against innocent people who just weren’t informed. Music copyright infringement cases have helped to create organizations that protect the fair use of an item, such as a song. Organizations such as CreativeCommons.com and the Electronic Frontier Foundation help individuals to know their rights under copyright acts. While there are organizations that help you understand your rights as a purchaser of copyright use, there are organizations that want to limit the ways in which you use the products you buy. It is rumored, for example, that record distribution and production companies want to limit the ways in which you use the music you buy – they don’t want you to put it on your computer or make a Mix Tape or CD from it – for fear of ‘sharing.’ It seems to me, however, when music publishers and distribution companies limit uses like this, they’re opening up a tidal wave of music copyright infringement cases. By limiting the use of purchased material, the companies are alienating their client base and pushing all their sales away from physical products and toward electronic ones – which are much harder to control. A way in which these companies tried to limit the uses was by creating a DRM program, which severely limited the where a CD could be played (on one computer, for instance). And, in one drastic measure, Sony placed a DRM program on all their CDs in the Winter of 2005, and severely crippled several networks when their ‘program’ was actually malware that seriously crippled network security. As you can see, music copyright infringement is something that is currently being fought between end users and music production and distribution companies. In this new century, we must find a way to retain copyright, and allow the customers to use the products they buy in a meaningful way, or otherwise the market will shift and the industry as we know it will be abandoned.