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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you’re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven’t gotten caught up in “networking fever” but instead that you are very serious about exploring the job opportunity that you’re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: “I look forward to speaking with you Friday at 2 p.m.” If they don’t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, “Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.” Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, “Oh, no, Mary will be out of town until Thursday – call her then.” The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won’t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren’t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can’t make contact at the arranged time, keep trying. If you haven’t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don’t pan out for you on the job front, don’t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.

Pertinent Advice for Negotiating Salary Your salary is a huge factor when it comes to job satisfaction and overall quality of life. That is why negotiating salary is something that you should never overlook. While many employers like to state that starting salary as if it were etched in stone, there is usually some leeway in how much you will make. Remember, what you make is going to affect your entire life. Negotiating your salary is something that you should take very seriously. There are a few things to consider before you start throwing out figures. You don’t want to lose the job you have just gotten. First of all, leave the salary negotiating for the end of the hiring process. This is important because if you agree to a lower salary earlier on in the hiring process, you will be locked into that salary. Also, as the hiring process goes on and you become more of an employee, opposed to an interview, your worth increases. If you have gone through several interviews and met a few different managers, you have been able to make an impression on a number of people. That means that several different people have measured your worth to the company. When salary negotiating comes around, you can ask for more money. With several different people discussing your salary there is a chance that your state price may win out. Before you begin negotiating salary, you should know how much you are worth. One of the most important aspects of job hunting is finding out how much your skills and talents are worth in the job market. Armed with this knowledge, you will be able to market yourself better and know whether or not the employer is bluffing you. If you know that the salary they are offering you is much less than other companies offering the same position are offering, start the negotiating. Employers are always looking for a bargain. They never shoot out the high end of salary numbers. Employers start out at the bottom of the salary barrel. That means you can work to boost the salary offer. Of course, you do not want to sabotage yourself by acting too cocky but do not crumble under pressure. Be savvy in your negotiating and recognize that if the company is hiring, they need you. Yes, you may need a job, but the need is mutual. They would not be going through the interview process if there were no need of your services. Also, they obviously were impressed with your credentials. Be sure that they appreciate you will a decent salary. Know when to start salary negotiation. When the employer is explaining the job description to you, if they state a salary that is lower than you would like, let that pass. Until you have been offered the position, you do not need to worry about the salary. The first thing is to get the job. Once the offer is made and you are filling out paper work, you can start the negotiating part of the deal. It is important to know when salary negotiating is not an option. There are certain jobs that offer a set salary for certain position. If you are interviewing for a job that has a stated, set salary, you do not want to negotiate. The stated salary is the one that you will be getting if you take the job. In these cases, whether or not you are willing to settle for less is the question at hand. If the salary is too low for you to handle, get out there and find an employer that appreciates your talents.